Megan Thee Stallion

The Brand Builder's Playbook // The Partnership Payoff: Picking the Right Collaborations // With Kristen D’Arcy (True Religion)

True Religion's CMO Kristen D'Arcy shares how strategic partnerships with artists like Megan Thee Stallion and unexpected brands like Ford have driven cultural relevance and double-digit growth by deeply understanding their customer and tapping into subcultures.